A new gestalt The innovator has a systems mind, one that sees things in terms of how they relate to each other in producing a result, a new gestalt that to some degree changes the world. Michael Maccoby, Winning by Design: The Methods of Gordon Murray innovationsystems
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect