Dieter Rams: As Little Design as Possible A Book by Sophie Lovell & Dieter Rams www.phaidon.com Beyond improvementCardinal sinOn displayLong-termHumble servants+11 More Good design is practical design designobjectsstyleminimalism
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect