Not intended to be read until you have seen This is not a catalogue because there is no list of works. The exhibition will comprise three spaces in which three artists will have made their art. At the moment of writing we are not sure exactly what they will do—and we cannot know how what they do will appear to us. Therefore we cannot attempt to help you perceive it. So this is also not truly an introduction to the art. It is not intended to be read until you have seen the exhibition. Michael Compton, Phenomenal: An Introduction perceptionseeing
Do they really need it? Does Google really need playful doodles to deliver the value they consistently provide in search results? Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s? Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices? Marty Cagan, Ensuring Excellence On Taste