A Q&A with Figma's VP of Product A Dialogue by Michael Amodeo & Yuhki Yamashita www.figma.com Since we launched FigJam back in April, teams having been using it to grow all kinds of ideas into great designs. We recently caught up with Figma's VP of Product, Yuhki Yamashita, to hear what it was like to build FigJam and how things have changed since then. Here, he reflects on the evolving role of design and product management, what it means to welcome “non-designers” into the process, and the future of FigJam. Stretching the productEngineering, design, and product managementEmbracing the mess
Design with courage Make a bold decision (that is controversial). Make a mistake (as a result of a bold decision). Challenge “conventional wisdom”. Challenge authority (that preaches conventional wisdom). Challenge hierarchy (that perpetuates conventional wisdom). Ignore the committee (and the need to converge). Decide who your clients are (and aren’t). Ignore clients that aren’t (especially those who pay the most). Cultivate clients if none exists (instead of compromising your design). Be a generalist (and ignore your job title). Be a specialist (who specializes in being a generalist). Design things from scratch (and build them yourself from scratch). Design things that no one wants (yet). Design freely (and think freely). Chuánqí Sun, The vanishing designer The boldest decisions design