A state of quietness Tea is said to be the way. This is because it is something one learns to appreciate through feeling, not through verbal instructions. If a person maintains a state of quietness, only then will one appreciate the quietness inherent in tea. Lu Yu, The Book of Tea silenceunderstanding
The aspiration for quality To arouse the aspiration for quality and make good on it, the organization itself has to be well crafted in form. It needs, like Nokia, open information networks; it has to be willing to wait, as Apple is, to bring its products to market until they are really good. Richard Sennett, The Craftsman On TasteMore profitable and a better buy workquality