Why YKK zippers are the brown M&Ms of product design An Article by Josh Centers theprepared.com A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns. If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition. All the way throughThe Cycle of Goodness designdetailsquality
Do they really need it? Does Google really need playful doodles to deliver the value they consistently provide in search results? Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s? Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices? Marty Cagan, Ensuring Excellence On Taste