The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Seeing and Knowing An Essay from The Beauty of Everyday Things by Yanagi Sōetsu The results of intuition can be studied by the intellect, but the intellect cannot give birth to intuition. Scholars and criticsUnderstanding its essence knowledgeintuitionseeing
Scholars and critics Let us take a look at how one of these scholars or critics goes about his work. Let’s say he is going to write a commentary on a particular painting. If he is not a man of intuition, certain features will characterize his approach. First he will try to place the painting genealogically, or he will try to define the painting by assigning it to a particular school. He feels uneasy unless he succeeds in doing this. But more than anything, he is extremely wordy. He seems incapable of speaking of beauty without innumerable layers of adjectives. critique
Understanding its essence One can study an object and note its features, but that only touches the surface. A knowledge of an artwork’s properties does not lead to an understanding of its essence. understanding