The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Raindrops leaving an erratic trail They do not walk, they drip down the surface of the pictures, they are raindrops leaving an erratic trail, drifting down the paper, as described by Asger Jorn and Guy Debord in their psychogeographies. Smiljan Radić, Some Remains of My Heroes Found Scattered Across a Vacant Lot The driftPsychogeography