The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Psychogeography A Definition by Guy Debord en.wikipedia.org Psychogeography is an exploration of urban environments that emphasizes playfulness and "drifting". It was defined in 1955 by Guy Debord as: "The study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals." "A total dissolution of boundaries between art and life." "A whole toy box full of playful, inventive strategies for exploring cities...just about anything that takes pedestrians off their predictable paths and jolts them into a new awareness of the urban landscape." Who the fuck is Guy Debord?20 Minutes in ManhattanThe driftRaindrops leaving an erratic trail walkingcitiesurbanismplayexploration