The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Every Thing An Essay from Every So Often a Talking Dog Appears by Smiljan Radić A crumpled drawingThe tower
A crumpled drawing A child is walking with a crumpled drawing in his hand. Someone asks him if the crumped drawing has a "name"... "Every thing," he replies. nameschildhood
The tower The tower is just a common grater. It is not used to look out toward a distant world from above, but only to slice, grind and grate its surroundings. Anyone who stepped inside would see an irremediably cold, metallic, empty void, and a few scattered holes where the world literally seeps through in pieces. It is a sad project. After the Fair architecturemelancholydarkness