The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Complete and consistent requirements An architect who needs complete and consistent requirements to begin work, though perhaps a brilliant builder, is not an architect. Mark W. Maier & Eberhardt Rechtin, The Art of Systems Architecting What the problem isThe heart of systems engineeringA late change in requirements is a competitive advantage architecturedesign