Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
Complete and consistent requirements An architect who needs complete and consistent requirements to begin work, though perhaps a brilliant builder, is not an architect. Mark W. Maier & Eberhardt Rechtin, The Art of Systems Architecting What the problem isThe heart of systems engineeringA late change in requirements is a competitive advantage architecturedesign