The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
ArchDaily A Website www.archdaily.com We began as a platform to collect and spread the most important information for architects seeking to build a better world. Today, we are an ever-evolving tool for anybody who has a passion and determination to shape the world around them, including the 13.6 million readers that visit ArchDaily every month. 125 Best Architecture Books architecture
125 Best Architecture Books Essential Reads Guides Architects, Firms, and Movements Novels History Theory Cities & Urbanism A Pattern LanguageThe Eyes of the Skin: Architecture and the SensesThe Image of the CityIn Praise of ShadowsThe Poetics of SpaceSeven lampsCities for PeopleInvisible CitiesBLDGBLOGThe Death and Life of Great American CitiesLife Between BuildingsSoft City