An icon is a symbol equally incomprehensible in all human languages An icon is a symbol equally incomprehensible in all human languages. There's a reason why humans invented phonetic languages. Jef Raskin, Steve Jobs iconographysymbols
The aspiration for quality To arouse the aspiration for quality and make good on it, the organization itself has to be well crafted in form. It needs, like Nokia, open information networks; it has to be willing to wait, as Apple is, to bring its products to market until they are really good. Richard Sennett, The Craftsman On TasteMore profitable and a better buy workquality