The Umbrellas, a temporary work of art realized in two countries at the same time, reflected the similarities and differences in the ways of life and the use of the land in two inland valleys in Japan and the USA.
After a struggle spanning the seventies, eighties and nineties, the wrapping of the Reichstag was completed in June 1995. For two weeks, the building was shrouded with silvery fabric, shaped by the blue ropes, highlighting the features and proportions of the imposing structure.
In 1983, eleven of the islands situated in Biscayne Bay, Greater Miami, were surrounded with 6.5 million square feet (603,870 square meters) of floating pink woven polypropylene fabric covering the surface of the water and extending out from each island into the bay.
When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues.
The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent.