Discourse in web design An Essay by Jason Santa Maria v5.jasonsantamaria.com A website is its own, singular thing. We know it isn’t a book, a TV show, a film, or a song, but our language is limited to talking about it in those restrictive boxes. A website is a mix of all of those things, and none of those things. It is influenced by place and time. A website changes with age. It can evolve and regress. It was then I wondered if the problem wasn’t that web design lacked its own Emigré. What if we actually lacked a shared language to critically discuss web design? Art, architecture, and even graphic design, have critics and historians that give context to new work through the lenses of culture and important work from the past. wwwcritique
Wonder Plots Working from first principles, and working in a highly organized way seem to come naturally to him, but his personal design process is much less structured than the results might suggest. Although he can tightly organize his team and run a complex racing organisation, his personal ways of designing are relatively unstructured, based on annotated, thumb-nail sketches. ‘I don't sit down and say, OK, now I've had the idea, let's see, this is a solution, these are the different ways to go, if I do this, and do that; I do lots of scribbles just to save it, before I forget.’ Gordon’s design process is based on starting with a quick sketch of a whole idea, which is then developed through many different refinements. ‘I do a quick sketch of the whole idea, and then if there's one bit that looks good, instead of rubbing other bits out, I'd put that bit to one side; I'd do it again and expand on the good bit, and drop out the bad bit, and keep doing it, doing it; and end up with all these sketches, and eventually you end up throwing ninety percent of these away.’ He also talks to himself - or rather, writes notes to himself on the sketches; notes such as ‘rubbish’, ‘too heavy’ or ‘move it this way 30mm.’ Eventually he gets to the stage of more formal, orthographic drawings, but still drawing annotated plans, elevations and sections all together, ‘Until at the end of the day the guys at Brabham used to call them “Wonder Plots”, because they used to say “It's a wonder anybody could see what was on them”!’ Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray The Design Squiggle