The Small Group An Article by James Mulholland jmulholland.com Lying somewhere between a club and a loosely defined set of friends, the SMALL GROUP is a repeated theme in the lives of the successful. Benjamin Franklin had the Junto Club, Tolkien and C.S. Lewis had The Inklings, Jobs and Wozniak had Homebrew. Around a dozen members is the sweet spot of social motivation: small enough to know everyone, yet large enough that the group won’t collapse if one or two members’ enthusiasm wanes; small enough that you are not daunted by competing with the whole world, yet large enough that you still need to be on your toes to keep up. Seeing Is Forgetting the Name of the Thing One SeesMutual appreciationSceniusTossing an idea around teamworkcreativityinnovationcollaboration
One Of Us That’s the primary difference between an axiom like “Curiosity Killed The Cat” and an axiom like “You Are Not Your User. ” The former rings true in common experience. It’s test-able, like striking a tuning fork or dangling a bit of yarn in front of a kitten. The latter is just some stuff that somebody said. Sometimes, axiomatic sayings like “You Are Not Your User” no longer have a who that’s saying them. They cease being an actual instruction, and instead serve as a kind of identity, to identify the person who’s repeating the axiom as One Of Us. The technical term for when an axiom devolves into an ID card is shibboleth: a custom, principle, or belief distinguishing a particular class or group of people, especially a long-standing one regarded as outmoded or no longer important. Dan Klyn, Sermon for WIAD Bristol 2021 understandinggroup.com The Nature of Product identity