Tortured phrases An Article by Holly Else www.nature.com In April 2021, a series of strange phrases in journal articles piqued the interest of a group of computer scientists. The researchers could not understand why researchers would use the terms ‘counterfeit consciousness’, ‘profound neural organization’ and ‘colossal information’ in place of the more widely recognized terms ‘artificial intelligence’, ‘deep neural network’ and ‘big data’. Further investigation revealed that these strange terms — which they dub “tortured phrases” — are probably the result of automated translation or software that attempts to disguise plagiarism. And they seem to be rife in computer-science papers. languagescience
Do they really need it? Does Google really need playful doodles to deliver the value they consistently provide in search results? Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s? Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices? Marty Cagan, Ensuring Excellence On Taste