Behold! I have an opinion. An EXCLUSIVE opinion. An Article by Heather Burns webdevlaw.uk Part of the joy of working in digital policy in the UK is that many of your days start like this: I, a Tory politician, have a brilliant plan / erudite commentary / a policy announcement on tech policy strategy. Click here to read it in this EXCLUSIVE Elite Broadsheet Newspaper piece. We all know full well that this is how the game of politics works. These brilliant plans, erudite commentaries, and policy announcements aren’t made for you plebs. They’re made for the machine to feed the beast inside it. politicssurveillance
Camels When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues. The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Having quite lost sight of the principle