Gandalf Hudlow
The value-destroying effect of arbitrary date pressure on code
An Article by Gandalf HudlowThe mandate from above is clear, just get it done! Avoid everything that's in the way: all advice, all expertise, all discovery efforts that detract from hitting the Date™!
What these organizations don't realize is that all software change can be modeled as three components: Value, Filler and Chaos. Chaos destroys Value and Filler is just functionality that nobody wants. When date pressure is applied to software projects, the work needed to remove Chaos is subtly placed on the chopping block. Work like error handling, clear logging, chaos & load testing and other quality work is quietly deferred in favor of hitting the Date™.
Software that nobody wants
An Article by Gandalf HudlowFinding value is the result of enabling individual and group-level discovery attempts. It's not the result of everyone following one leader's gut.
What just happened is a new software product/feature was created that no customer wanted. This happens way too often. In fact, most hyper important software projects that must be done by date certain or else, have deep flaws that cause some variation of this phenomenon, flaws that include:
- Not wanted - Company specified a solution to a problem that customers don't actually have
- No Rarity - Company is pursuing an iKnockoff of existing products. The market already has two scaled competitors with working solutions, customers naturally spend budget on products that are already successful to avoid risk
- Incorrect Packaging - Customers need a website, but the company created an iOS app instead
- Incorrect Pricing - Customers need SaaS pricing, but the company created a shrink wrapped, on-premise solution with CapEx and maintenance agreements instead
Web Brutalism, seamfulness, and notion
How a tool for sensemaking reconciles two distinct software design ideologies.
- Seamful vs. seamless
- Reveling in infrastructure
- The brilliance of notion
- How our understanding is working
Seamful vs. seamless
At the core of the Brutalist ethos is a tension between two philosophies that have been the topic of a long-standing debate in information design: the merits of “seamless” and “seamful” design, “seams” in this context taken to mean revelations of an object’s inner workings.
Designers typically take seamlessness as the de facto standard for our work, emphasizing clarity, consistency, simplicity, efficiency, reducing cognitive load. We seek to minimize distractions.
Yet what if we can achieve a clearer understanding by intentionally revealing how a system works?
Reveling in infrastructure
Hunstanton Secondary School (1954) in Norfolk, England, designed by Alison and Peter Smithson. Photo by Anna Armstrong (2011)
When the Smithsons placed the water heater for the Hunstanton Secondary School prominently above the school’s roofline, they weren’t just revealing the building’s infrastructure, they were reveling in it. What does it look like to do this on the web?
Of course there’s no single answer, because the web is simultaneously a physical and digital medium. It is material and it isn’t. It depends on how literally you interpret the question. But taking it somewhere in-between, seeing the web as primarily an information medium, we can ask the question a little differently: what does it look like to design something that is true to the material of digital information?
The brilliance of notion
This, I think, is the brilliance of Notion, and what makes it one of the best examples of “fidelity to digital information” that I’ve come across. The structure of the app reflects the structure of the web itself: digital content is purposefully formatted, like semantic HTML elements, and exists in a hierarchical structure (directories on the web, nested pages in Notion), yet can be linked and referenced to create a complex network of information. And pages in Notion reveal the structure of the information: when nesting a page within a page, the child page always displays on the parent page. There’s no way to create a child page that doesn’t display on a parent page, no way to obscure the structure of the information. The semantic structure of Notion reflects the semantic structure of the web itself.
How our understanding is working
The concept of seamfulness prompts designers to ask how an object can aid understanding and usage by showing its users what’s going on inside. How can we create what Mark Weiser, later revising his ideas of seamless design, calls “beautiful seams” — thoughtfully-crafted moments of revelation? Notion doesn’t show us how it’s literally working — the background processes constantly running to enable editing, collaboration, and the like. We don’t need to see our car’s engine to know it’s running. But it shows users how their understanding is working, how our ideas are structured, connected, and evolving.