Gandalf Hudlow
The value-destroying effect of arbitrary date pressure on code
An Article by Gandalf HudlowThe mandate from above is clear, just get it done! Avoid everything that's in the way: all advice, all expertise, all discovery efforts that detract from hitting the Date™!
What these organizations don't realize is that all software change can be modeled as three components: Value, Filler and Chaos. Chaos destroys Value and Filler is just functionality that nobody wants. When date pressure is applied to software projects, the work needed to remove Chaos is subtly placed on the chopping block. Work like error handling, clear logging, chaos & load testing and other quality work is quietly deferred in favor of hitting the Date™.
Software that nobody wants
An Article by Gandalf HudlowFinding value is the result of enabling individual and group-level discovery attempts. It's not the result of everyone following one leader's gut.
What just happened is a new software product/feature was created that no customer wanted. This happens way too often. In fact, most hyper important software projects that must be done by date certain or else, have deep flaws that cause some variation of this phenomenon, flaws that include:
- Not wanted - Company specified a solution to a problem that customers don't actually have
- No Rarity - Company is pursuing an iKnockoff of existing products. The market already has two scaled competitors with working solutions, customers naturally spend budget on products that are already successful to avoid risk
- Incorrect Packaging - Customers need a website, but the company created an iOS app instead
- Incorrect Pricing - Customers need SaaS pricing, but the company created a shrink wrapped, on-premise solution with CapEx and maintenance agreements instead
The Lorax
Deep in the Grickle-grass
And deep in the Grickle-grass, some people say,
if you look deep enough you can still see, today,
where the Lorax once stood
just as long as it could
before somebody lifted the Lorax away.I speak for the trees!
This thing is a Thneed
"Look, Lorax," I said. "There's no cause for alarm.
I chopped just one tree. I am doing no harm.
I'm being quite useful. This thing is a Thneed.
A Thneed's a Fine-Something-That-All-People-Need!
It’s a shirt. It's a sock. It's a glove. It's a hat.
But it has other uses. Yes, far beyond that.
You can use it for carpets. For pillows! For sheets!
Or curtains! Or covers for bicycle seats!"The Lorax said, "Sir! You are crazy with greed.
There is no one on earth who would buy that fool Thneed!"Biggering
I meant no harm. I most truly did not.
But I had to grow bigger. So bigger I got.
I biggered my factory. I biggered my roads.
I biggered my wagons. I biggered the loads
of the Thneed’s I shipped out. I was shipping them forth
to the South! To the East! To the West! To the North!
I went right on biggering...selling more Thneed’s.
And I biggered my money, which everyone needs.The last of them all
And at that very moment, we heard a loud whack!
From outside in the fields came a sickening smack
of an axe on a tree. Then we heard the tree fall.
The very last Truffula Tree of them all.UNLESS
The Lorax said nothing. Just gave me a glance.
Just gave me a very sad, sad backward glance,
as he lifted himself by the seat of his pants.
And I'll never forget the grim look on his face
when he hoisted himself and took leave of this place,
through a hole in the smog, without leaving a trace.
And all that the Lorax left here in this mess
was a small pile of rocks, with one word...
UNLESS.The word of the Lorax
But now, says the Once-ler, Now that you're here,
the word of the Lorax seems perfectly clear.
UNLESS someone like you cares a whole awful lot,
nothing is going to get better.
It's not.