Gandalf Hudlow
The value-destroying effect of arbitrary date pressure on code
An Article by Gandalf HudlowThe mandate from above is clear, just get it done! Avoid everything that's in the way: all advice, all expertise, all discovery efforts that detract from hitting the Date™!
What these organizations don't realize is that all software change can be modeled as three components: Value, Filler and Chaos. Chaos destroys Value and Filler is just functionality that nobody wants. When date pressure is applied to software projects, the work needed to remove Chaos is subtly placed on the chopping block. Work like error handling, clear logging, chaos & load testing and other quality work is quietly deferred in favor of hitting the Date™.
Software that nobody wants
An Article by Gandalf HudlowFinding value is the result of enabling individual and group-level discovery attempts. It's not the result of everyone following one leader's gut.
What just happened is a new software product/feature was created that no customer wanted. This happens way too often. In fact, most hyper important software projects that must be done by date certain or else, have deep flaws that cause some variation of this phenomenon, flaws that include:
- Not wanted - Company specified a solution to a problem that customers don't actually have
- No Rarity - Company is pursuing an iKnockoff of existing products. The market already has two scaled competitors with working solutions, customers naturally spend budget on products that are already successful to avoid risk
- Incorrect Packaging - Customers need a website, but the company created an iOS app instead
- Incorrect Pricing - Customers need SaaS pricing, but the company created a shrink wrapped, on-premise solution with CapEx and maintenance agreements instead
Beyond Artboards
The Pursuit of Lossless Design-Development Handoffs.
Can't developers just see?
We designers love artboards. From rough UI sketches to high fidelity mockups, we see ourselves as visual artists expressing ideas on artboards that have a pre-defined width and height. To start a new project, we declare the size of the artboard in the first step.
What about responsive design? Not a problem! We diligently design on three artboards — one for mobile, one for tablet, and one for desktop — with content elegantly adapting, scaling, reflowing, reordering, and reprioritizing. We proudly hand off the artboards to developers while patting ourselves on the back: this is how responsive design should be done.
After weeks of arduous engineering, the product finally comes out. We find, to our great dismay, that some copy is hanging off the grid, the focal point of the hero image has been cropped out, the font sizes don’t even come close to the type ramp. What went wrong? Can’t the developers just see everything on all those artboards?
Nope.
We are the ones who paved the path
No matter how many screen sizes our artboards account for, some user’s browser will break loose from our prescription. With users resizing, rotating, and zooming the screen, new devices stretching, squashing, curving, and cutting (e.g. the speaker area in iPhone X) the screen, the sizes become infinite. Good luck making an artboard for each one of them.
Artboards are a lossy format. Using artboards in a handoff is a lossy process. When we pitch a finite number of plans against an infinite number of situations. We inevitably get in-betweens. Once there are in-betweens, there are unknowns. Once there are unknowns there is guesswork. Once there is guesswork, there are surprises. Engineers take the path of least resistance. We are ones who paved the path.
Until we get there
- As a designer, learn writing HTML, or better still, semantic HTML. If coding up the entire design is too hard, try coding up one component at a time, and not worrying about CSS. The HTML alone will prove invaluable for developers to understand the content structure. In addition, you are forced to optimize the information architecture as you work out the code from content.
- If coding by yourself is out of the question, pair up with the engineer who will receive the design. Work closely with him or her to prototype the design, validate responsive behaviors, and obtain feedback on the feasibility. Don’t call it an iteration until the design has seen played with in code.
- As a manager for large enterprise, co-locate your designers and developers, encourage interdisciplinary learning, understand that each minute spent on coding before the handoff translates to ten minutes saved from changing and fixing issues after the handoff.
- As a stakeholder in the handoff meeting, give the designer a thumbs-up when he or she demos live code running in browsers in place of mockups on artboards. That’s a design champion you are looking at.