Asynchronous Design Critique: Getting Feedback An Article by Erin Casali alistapart.com Getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions. feedbackiterationdesigncollaboration
Do they really need it? Does Google really need playful doodles to deliver the value they consistently provide in search results? Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s? Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices? Marty Cagan, Ensuring Excellence On Taste