The Umbrellas, a temporary work of art realized in two countries at the same time, reflected the similarities and differences in the ways of life and the use of the land in two inland valleys in Japan and the USA.
After a struggle spanning the seventies, eighties and nineties, the wrapping of the Reichstag was completed in June 1995. For two weeks, the building was shrouded with silvery fabric, shaped by the blue ropes, highlighting the features and proportions of the imposing structure.
In 1983, eleven of the islands situated in Biscayne Bay, Greater Miami, were surrounded with 6.5 million square feet (603,870 square meters) of floating pink woven polypropylene fabric covering the surface of the water and extending out from each island into the bay.
Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis.
Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained:
Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you.