The Design Diagram An Idea by Charles Eames & Ray Eames www.eamesoffice.com This Eames drawing, often referred to as the Design Diagram, was created for a 1969 exhibition at the Louvre entitled, What is Design? Charles and Ray mailed it to the exhibition curator to augment their answers to a series of questions she had posed. The Design Squiggle designprocessconstraints
Design with courage Make a bold decision (that is controversial). Make a mistake (as a result of a bold decision). Challenge “conventional wisdom”. Challenge authority (that preaches conventional wisdom). Challenge hierarchy (that perpetuates conventional wisdom). Ignore the committee (and the need to converge). Decide who your clients are (and aren’t). Ignore clients that aren’t (especially those who pay the most). Cultivate clients if none exists (instead of compromising your design). Be a generalist (and ignore your job title). Be a specialist (who specializes in being a generalist). Design things from scratch (and build them yourself from scratch). Design things that no one wants (yet). Design freely (and think freely). Chuánqí Sun, The vanishing designer The boldest decisions design