To call each thing by its right name A Fragment by Boris Pasternak www.goodreads.com For a moment she rediscovered the purpose of her life. She was here on earth to grasp the meaning of its wild enchantment and to call each thing by its right name. My nameDesign is a connection between things nameseuphony
The boldest decisions In retrospect, many of the case studies have a striking common attribute: the boldest design decisions, whoever made them, have accounted for a high fraction of the goodness of the outcome. These bold decisions were made due sometimes to vision, sometimes to desperation. They were always gambles, requiring extra investment in hopes of getting a much better result. Frederick P. Brooks, Jr., The Design of Design Design with courage design