In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
This, I think, is the brilliance of Notion, and what makes it one of the best examples of “fidelity to digital information” that I’ve come across. The structure of the app reflects the structure of the web itself: digital content is purposefully formatted, like semantic HTML elements, and exists in a hierarchical structure (directories on the web, nested pages in Notion), yet can be linked and referenced to create a complex network of information. And pages in Notion reveal the structure of the information: when nesting a page within a page, the child page always displays on the parent page. There’s no way to create a child page that doesn’t display on a parent page, no way to obscure the structure of the information. The semantic structure of Notion reflects the semantic structure of the web itself.