Maybe the internet is due for a wave of things that don’t scale at all. In that light, I’ve been fascinated by ‘Morioka Shoten’ in Tokyo - a bookshop that sells only one book at a time. This is retail as anti-logistics - as a reaction against the firehose, and the infinite replication of Amazon. Before the internet that would only work in a very dense city, but, again, the internet is the densest city on earth, so how far do we scale the unscalable?
In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
Arturo Soria y Mata, who proposed a linear streetcar suburb for Madrid in 1882 and managed to build something like three miles’ worth of an intended thirty. Likewise, the project by Edgar Chambless for Roadtown, published in 1910, depicted an infinitely long, two-room-wide building atop three levels of underground rail lines for express, local, and freight traffic. In the late 1920s, N. A. Miliutin proposed a Soviet Union–spanning linear plan that—following Soria y Mata’s rhetoric—would have solved the old Marxian chestnut of city/country contradiction at a stroke. Le Corbusier’s Algiers scheme of 1933—a highway-topped fourteen-story building meant to stretch miles along the Mediterranean and house 180,000 people—was surely the most immediate precursor of Rudolph’s “City Corridor.”