In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
No phrase makes me want to stop reading more. “Don’t get me wrong” is usually a tell — a kind of backpedaling that sets off an internal alarm and suggests I’m a) reading a hyperbolic argument (which, admittedly, describes the majority of online writing these days) or b) that the writer is just lazy. Either way, when I see “don’t get me wrong,” I start to suspect I’m reading a piece of writing that might not be worth my time.
If you find yourself using “don’t get me wrong,” I have a suggestion: Delete the phrase and rewrite what came before it so I don’t get you wrong.