In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
As I scroll down my “on this day” page, I come across more and more dead links that have been snapped off from the fabric of the web.
If I stop and think about it, it can get quite dispiriting. Why bother making hyperlinks at all? It’s only a matter of time until those links break.
In a sense, every hyperlink on the World Wide Web is little act of hope. Even though I know that when I link to something, it probably won’t last, I still harbour that hope.
If hyperlinks are built on hope, and the web is made of hyperlinks, then in a way, the World Wide Web is quite literally made out of hope.