Against form follows function An Essay by Andrea Resmini andrearesmini.com I cannot get past the fact that any *designer* who throws that phrase around matter-of-factly, as in “of course form follows function”, comes out as a complete ignoramus. An ignoramus who's not just repeating an 1896 “law” without any clues as to what it means but who also, most poignantly, demonstrates to possess no knowledge of what has happened in design and architecture since Sullivan and Adler contributed to inventing the high rise building and, by extension, much of the world we live in. Useless work on useful thingsForm follows functionForm follows failure formfunctionarchitecture
The iMac Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained: Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you. Walter Isaacson, Steve Jobs Customers don't know what they want