I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
A meta note, inspired both by Proust and by this book about Proust: after reading a book, when you're making notes, don't refer to the book; just write down the most interesting things that come to mind. This is a better way of digging out what actually struck you about the book; as soon as you have the book to reference, you will start looking up the bits you "should" write about, and end up aiming at comprehensiveness rather than interestingness. Your actual criterion should be whatever interested you. Later, you can fill in quotations & references.