I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
Theodor H. Nelson, “As We Will Think." Proceedings of Online 72 Conference, Bruanel University, Uxbridge, England, 1972
What if the exact same information could live and breathe in multiple places? For example, if your company’s process for requesting time off changes, you’d probably have to find all the pages that mention the policy and manually update each of them.
Synced Blocks changes that. Instead of going through and updating the process to request time off in every page it’s referenced, turning it into a Synced Block allows you to update it once and have those changes reflected everywhere. Even though it’s a simple idea, it opens up many possibilities for how information can be structured and shared.