Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
One of the first relational databases for biologists was Biota. Unfortunately, in its early stages of implementation, Biota did not yet have all the elements that my work on taxonomy, systematics, and behavior of katydids required. I decided to develop my own solution, and Mantis was born.
There is a fairly long list of data points, but having a database designed specifically to record them simplifies the record-keeping process tremendously.
Mantis has become an extension of my brain, and extra memory storage space that never forgets anything and thus, I am convinced, is a reason for major memory lapses on my part. Why should I make an effort to remember the author of that paper on the courtship behavior of Cyphoderris when I can quickly look it up?
Of course, I do not carry my laptop with me when out in the first at night, and if anything requires me to make a note I either record it as a voice message on the sound recorder (which I always carry with me), or make a note in a small, waterproof notebook.
Instant availability and portability of data make research in the field infinitely easier for scientists, but what is lost is the feeling of slow accumulation of knowledge and the physical evidence of one’s scientific prestige—the extensive shelves of important-looking volumes and journals.
There is no denying it, the era of paper is fading fast, and I can easily imagine a time when students will be perplexed by the strange, primitive implement known as the pencil. As far as I am concerned, this time cannot come soon enough.