products
Eating your own dog food
To anticipate all the uses and abuses
To read things that are not yet on the page
To love deeply a world of things
Product owner vs. product manager
Ensuring Excellence
The other way to build a massive tech company - doing it slowly
Framing vs. Shaping
The Nature of Product
An Article by Marty CaganToo many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.”
Why Scrum is killing your product
An Article by Henry LathamWhat happens to user experience in a minimum viable product?
An Article by Ryan Singer"Feature complexity is like surface area and quality of execution is like height. I want a base level of quality execution across all features. Whenever I commit to building or expanding a feature, I'm committing to a baseline of effort on the user experience."
There’s a distinction to make: The set of features you choose to build is one thing. The level you choose to execute at is another. You can decide whether or not to include a feature like ‘reset password’. But if you decide to do it, you should live up to a basic standard of execution on the experience side.
Features can be different sizes with more or less complexity, but quality of experience should be constant across all features. That constant quality of experience is what gives your customers trust. It demonstrates to them that whatever you build, you build well.
Research, empathy, simplicity, speed
An Article by Matthew StrömAs Nosrat provides a simple list of essential ingredients for any great meal, can we describe a simple list of essential components for digital products?
Here are four elements that I believe are the foundation of great digital products: Research, Empathy, Simplicity and Speed.
August short No. 2: Glass
An Article by Riccardo MoriGlass looks and feels perfectly tailored to my photo sharing needs and expectations. For me it’s even better than pre-Facebook Instagram in the sense that it pushes me to select and share what I think are good photos (same as it happens with Flickr), rather than making me obsess with getting ‘the Instagram shot’ at all costs every day or multiple times in a day. It doesn’t cheapen photography like Instagram has done for years.
That’s why I hope Glass’s founders/developers will resist feature creep. Resist user objections like: I don’t think Glass is offering that much for the subscription price they’re asking. There are a lot of people who will gladly pay for having a cleaner, simpler, focused experience.
Apps Getting Worse
An Article by Tim BrayToo often, a popular consumer app unexpectedly gets worse: Some combination of harder to use, missing features, and slower. At a time in history where software is significantly eating the world, this is nonsensical. It’s also damaging to the lives of the people who depend on these products.
...Maybe we ought to start promoting PMs who are willing to stand pat for an occasional release or three. Maybe we ought to fire all the consumer-product PMs. Maybe we ought to start including realistic customer-retraining-cost estimates in our product planning process.
We need to stop breaking the software people use. Everyone deserves better.
The Hot Potato Process
An Article by Dan MallThe big misconception I’ve seen designers and developers often fall victim to is believing that handoff goes one way. Designers hand off comps to developers and think their work is done. That puts a lot of pressure on the designer to get everything perfect in one pass.
Instead, great collaboration follows what Brad Frost and I call “The Hot Potato Process,” where ideas are passed quickly back and forth from designer to developer and back to designer then back to developer for the entirety of a product creation cycle.
Signing party
An ArticleSince the Macintosh team were artists, it was only appropriate that we sign our work. Steve came up with the awesome idea of having each team member's signature engraved on the hard tool that molded the plastic case, so our signatures would appear inside the case of every Mac that rolled off the production line. Most customers would never see them, since you needed a special tool to look inside, but we would take pride in knowing that our names were in there, even if no one else knew.
Software that nobody wants
An Article by Gandalf HudlowFinding value is the result of enabling individual and group-level discovery attempts. It's not the result of everyone following one leader's gut.
What just happened is a new software product/feature was created that no customer wanted. This happens way too often. In fact, most hyper important software projects that must be done by date certain or else, have deep flaws that cause some variation of this phenomenon, flaws that include:
- Not wanted - Company specified a solution to a problem that customers don't actually have
- No Rarity - Company is pursuing an iKnockoff of existing products. The market already has two scaled competitors with working solutions, customers naturally spend budget on products that are already successful to avoid risk
- Incorrect Packaging - Customers need a website, but the company created an iOS app instead
- Incorrect Pricing - Customers need SaaS pricing, but the company created a shrink wrapped, on-premise solution with CapEx and maintenance agreements instead
Don't Serve Burnt Pizza
A Fragment by Jiaona ZhangSay you’re trying to test whether people like pizza. If you serve them burnt pizza, you’re not getting feedback on whether they like pizza. You only know that they don’t like burnt pizza. Similarly, when you’re only relying on the MVP, the fastest and cheapest functional prototype, you risk not actually testing your product, but rather a poor or flawed version of it.
Broken world thinking
A Fragment by Amanda MenkingConsider, for example, how “broken world thinking” can benefit product design. What if the person (or team) who invented a new technology collaborated with the person (or team) who would one day repair the same technology? What if the innovation stakeholders and the infrastructure stakeholders collaborated closely with the end users? What if every new product designed by a technology company was designed in such as way as to factor in what happens to the product after planned obsolescence?
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
The Art of Doing Science and Engineering: Learning to Learn
The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived.
Gifts of knowledge to humanity
There are many commonalities we can admire in these endeavors: the dazzling leap of imagination, the broad scope of applicability, the founding of a new paradigm. But let’s focus here on their form of distribution. These are all things that are taught. To “use” them means to learn them, understand them, internalize them, perform them with one’s own hands. They are free to any open mind.
In Hamming’s world, great achievements are gifts of knowledge to humanity.
Hamming-greatness
Hamming-greatness is tied, inseparably, with the conception of science and engineering as public service. This school of thought is not extinct today, but it is rare, and doing such work is not impossible, but fights a nearly overwhelming current.
It cannot be taught in words
How to be a great painter cannot be taught in words; one learns by trying many different approaches that seem to surround the subject. Art teachers usually let the advanced student paint, and then make suggestions on how they would have done it, or what might also be tried, more or less as the points arise in the student’s head—which is where the learning is supposed to occur!
Preparing for problems
I firmly believe in Pasteur’s remark, “Luck favors the prepared mind.” In this way I can illustrate how the individual’s preparation before encountering the problem can often lead to recognition, formulation, and solution.
Student's future, not teacher's past
Teachers should prepare the student for the student’s future, not for the teacher’s past.
If you know what you are doing
In science, if you know what you are doing, you should not be doing it.
In engineering, if you do not know what you are doing, you should not be doing it.The homogeneity of knowledge
The standard process of organizing knowledge by departments, and sub-departments, and further breaking it up into separate courses, tends to conceal the homogeneity of knowledge, and at the same time to omit much which falls between the courses.
Another goal of the course is to show the essential unity of all knowledge rather than the fragments which appear as the individual topics are taught. In your future anything and everything you know might be useful, but if you believe the problem is in one area you are not apt to use information that is relevant but which occurred in another course.
An information service society
Society is steadily moving from a material goods society to an information service society. At the time of the American Revolution, say 1780 or so, over 90% of the people were essentially farmers—now farmers are a very small percentage of workers.
What will the situation be in 2020? As a guess I would say less than 25% of the people in the civilian workforce will be handling things; the rest will be handling information in some form or other. In making a movie or a tv program you are making not so much a thing, though of course it does have a material form, as you are organizing information.
From hands to machines
It has rarely proved practical to produce exactly the same product by machines as we produced by hand. Mechanization requires you produce an equivalent product, not identically the same one.
A matter of choice and balance
More than ever before, engineering is a matter of choice and balance rather than just doing what can be done. And more and more it is the human factors which will determine good design—a topic which needs your serious attention at all times.
Central planning gives poor results
Central planning has been repeatedly shown to give poor results (consider the Russian experiment, for example, or our own bureaucracy). The persons on the spot usually have better knowledge than can those at the top and hence can often (not always) make better decisions if things are not micromanaged.
"Real programmers"
At the time the Symbolic Assembly Program (SAP) first appeared I would guess about 1% of the older programmers were interested in it—using SAP was “sissy stuff,” and a real programmer would not stoop to wasting machine capacity to do the assembly.
Using your own expertise
Almost all professionals are slow to use their own expertise for their own work. The situation is nicely summarized by the old saying, “The shoemaker’s children go without shoes.”
History tends to be charitable
History tends to be charitable. It gives credit for understanding what something means when we first do it. But there is a wise saying, “Almost everyone who opens up a new field does not really understand it the way the followers do.”
The reason this happens so often is the creators have to fight through so many dark difficulties, and wade through so much misunderstanding and confusion, they cannot see the light as others can, now the door is open and the path made easy.
Mass production of variable products
Computers have opened the door much more generally to the mass production of a variable product, regardless of what it is: numbers, words, word processing, making furniture, weaving, or what have you. They enable us to deal with variety without excessive standardization, and hence we can evolve more rapidly to a desired future!
Thinking is a matter of degree
Perhaps “thinking” is not a yes/no thing, but maybe it is a matter of degree.
Making coal miners into programmers
Many humans at present are not equipped to compete with machines—they are unable to do much more than routine jobs. There is a widespread belief (hope?) that humans can compete, once they are given proper training. However, I have long publicly doubted you could take many coal miners and make them into useful programmers.
A minimum size to fish
There is the famous story by Eddington about some people who went fishing in the sea with a net. Upon examining the size of the fish they had caught, they decided there was a minimum size to the fish in the sea! Their conclusion arose from the tool used and not from reality.
Spelled with a lowercase letter
I used to tease John Tukey that you are famous only when your name was spelled with a lowercase letter such as watt, ampere, volt, fourier (sometimes), and such.
Why it can't be done
Moral: when you know something cannot be done, also remember the essential reason why, so later, when the circumstances have changed, you will not say, “It can’t be done.”
When you decide something is not possible, don’t say at a later date it is still impossible without first reviewing all the details of why you originally were right in saying it couldn’t be done.
Intellectual shelf life
Let lab equipment lie idle for some time, and suddenly it will not work properly! This is called “shelf life,” but it is sometimes the shelf life of the skills in using it rather than the shelf life of the equipment itself! I have seen it all too often in my direct experience. Intellectual shelf life is often more insidious than is physical shelf life.
Beware of jargon
Beware of jargon—learn to recognize it for what it is, a special language to facilitate communication over a restricted area of things or events. But it also blocks thinking outside the original area it was designed to cover. Jargon is both a necessity and a curse.
You cannot consume what is not produced
The only law of economics that I believe in is Hamming’s law: “You cannot consume what is not produced.” There is not another single reliable law in all of economics I know of which is not either a tautology in mathematics or else sometimes false.
I walked the crest of the dune
Thus piece by piece I walked the crest of the dune, and each time the solution slipped on one side or the other I knew what to do to get back on the track.
God loved sand
“God loved sand, He made so much of it.” I heard, inside myself, that we were already having to exploit lower-grade copper mines, and could only expect to have an increasing cost for good copper as the years went by, but the material for glass is widely available and is not likely to ever be in short supply.
The Hawthorne effect
At the Hawthorne plant of Western Electric, long, long ago, some psychologists were trying to improve productivity by making various changes in the environment. They painted the walls an attractive color, and productivity rose. They made the lighting softer, and productivity rose. Each change caused productivity to rise. One of the men got a bit suspicious and sneaked a change back to the original state, and productivity rose! Why? It appears that when you show you care, the person on the other end responds more favorably than if you appear not to care. The workers all thought the changes were being made for their benefit and they responded accordingly. In the field of education, if you tell the students you are using a new method of teaching, then they respond by better performance, and so, incidentally, does the professor. A new method may or may not be better, indeed it may be worse, but the Hawthorne effect, which is not small in the educational area, is likely to indicate that here is a new, important, improved teaching method. It hardly matters what the new method is; its trial will produce improvements if the students perceive it as being done for their benefit.
What you learn for yourself
What you learn from others you can use to follow;
What you learn for yourself you can use to lead.The unreasonable effectiveness of mathematics
We now see that all this “truth” which is supposed to reside in mathematics is a mirage. It is all arbitrary, human conventions.
But we then face the unreasonable effectiveness of mathematics. Having claimed there was neither “truth” nor “meaning” in the mathematical symbols, I am now stuck with explaining the simple fact that mathematics is used and is an increasingly central part of our society, especially in science and engineering. We have passed from absolute certain truth in mathematics to the state where we see there is no meaning at all in the symbols—but we still use them! We put the meaning into the symbols as we convert the assumptions of the problem into mathematical symbols, and again when we interpret the results. Hence we can use the same formula in many different situations—mathematics is sort of a universal mental tool for clear thinking.
What can be put into words
It is not evident, though many people, from the early Greeks on, implicitly act as if it were true, that all things, whatsoever they may be, can be put into words—you could talk about anything: the gods, truth, beauty, and justice. But if you consider what happens in a music concert, then it is obvious that what is transmitted to the audience cannot be put into words—if it could, then the composer and musicians would probably have used words. All the music critics to the contrary, what music communicates cannot (apparently) be put into words. Similarly, but to a lesser extent, for painting. Poetry is a curious field where words are used but the true content of the poem is not in the words!
Initial psychological distance
Creativity seems, among other things, to be “usefully” putting together things which were not perceived to be related before, and it may be the initial psychological distance between the things which counts most.
Tossing an idea around
Can we do anything to increase creativity? There are training courses, and books, as well as “brainstorming sessions” which are supposed to do this. Taking the brainstorming sessions first, while they were very fashionable at one time, they have generally been found to be not much good when formally done, when a brainstorming session is carefully scheduled. But we all have had the experience of “tossing an idea around” with a friend, or a few friends (but not a large group, generally), from which insight, creativity, or whatever you care to call it, arises and we make progress.
Prepare your mind for the future
Probably the most important tool in creativity is the use of an analogy. Something seems like something else which we knew in the past. Wide acquaintance with various fields of knowledge is thus a help—provided you have the knowledge filed away so it is available when needed, rather than to be found only when led directly to it. This flexible access to pieces of knowledge seems to come from looking at knowledge while you are acquiring it from many different angles, turning over any new idea to see its many sides before filing it away. This implies effort on your part not to take the easy, immediately useful “memorizing the material” path, but to prepare your mind for the future.
Stuck with a problem
If you cannot drop a wrong problem, then the first time you meet one you will be stuck with it for the rest of your career.
Experts and impossibility
If an expert says something can be done he is probably correct, but if he says it is impossible then consider getting another opinion.
Always time to fix it later
As the saying goes:
There is never time to do the job right, but there is always time to fix it later,
especially in computer software!
The average adult
Averages are meaningful for homogeneous groups (homogeneous with respect to the actions that may later be taken), but for diverse groups averages are often meaningless. As earlier remarked, the average adult has one breast and one testicle.
Solution to evaluation and back again
A second reason the systems engineer’s design is never completed is the solution offered to the original problem usually produces both deeper insight and dissatisfactions in the engineers themselves.
Furthermore, while the design phase continually goes from proposed solution to evaluation and back again and again, there comes a time when this process of redefinement must stop and the real problem be coped with—thus giving what they realize is, in the long run, a suboptimal solution.
The heart of systems engineering
While the client has some knowledge of his symptoms, he may not understand the real causes of them, and it is foolish to try to cure the symptoms only. Thus while the systems engineers must listen to the client, they should also try to extract from the client a deeper understanding of the phenomena. Therefore, part of the job of a systems engineer is to define, in a deeper sense, what the problem is and to pass from the symptoms to the causes.
Just as there is no definite system within which the solution is to be found, and the boundaries of the problem are elastic and tend to expand with each round of solution, so too there is often no final solution, yet each cycle of input and solution is worth the effort. A solution which does not prepare for the next round with some increased insight is hardly a solution at all.
I suppose the heart of systems engineering is the acceptance that there is neither a definite fixed problem nor a final solution, rather evolution is the natural state of affairs. This is, of course, not what you learn in school, where you are given definite problems which have definite solutions.