AI-generated artwork is the same as a gallery of rock faces. It is pareidolia, an illusion of art, and if culture falls for that illusion we will lose something irreplaceable. We will lose art as an act of communication, and with it, the special place of consciousness in the production of the beautiful.
…Just as how something being either an original Da Vinci or a forgery does matter, even if side-by-side you couldn’t tell them apart, so too with two paintings, one made by a human and the other by an AI. Even if no one could tell them apart, one lacks all intentionality. It is a forgery, not of a specific work of art, but of the meaning behind art.
Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language.
But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.”
I worked for several years as a leader of birding tours, and I have met a few sad individuals who were so focused on adding to their life lists that they would refuse to look at a bird species that they had seen before, no matter how spectacular the view or how fascinating its behavior of the moment might be. “I don’t need that bird” was their standard reply.
For a person just getting started in some area of natural history, and unabashed focus on list-chasing is a good thing, at least for a while. The trick is knowing when to stop.
Keith Brown described how he got the idea “that the maximization of daily species lists of butterflies, a seemingly unscientific goal (though much employed in a sister area, ornithology), could give a large scientific fallout."
For example, he described how six weeks’ effort in the Brazilian central plateau had turned up twenty-five species previously unknown for the area—but then he had adopted the “maximization” method, and in another six weeks, he had found nearly three hundred more species.