My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
I worked for several years as a leader of birding tours, and I have met a few sad individuals who were so focused on adding to their life lists that they would refuse to look at a bird species that they had seen before, no matter how spectacular the view or how fascinating its behavior of the moment might be. “I don’t need that bird” was their standard reply.
For a person just getting started in some area of natural history, and unabashed focus on list-chasing is a good thing, at least for a while. The trick is knowing when to stop.
Keith Brown described how he got the idea “that the maximization of daily species lists of butterflies, a seemingly unscientific goal (though much employed in a sister area, ornithology), could give a large scientific fallout."
For example, he described how six weeks’ effort in the Brazilian central plateau had turned up twenty-five species previously unknown for the area—but then he had adopted the “maximization” method, and in another six weeks, he had found nearly three hundred more species.