Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
How things ought to be It is hard to give up preconceptions of what things “ought to be,” and recognize things as they really are. Christopher Alexander, The Timeless Way of Building The way of things wisdom