The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
How things ought to be It is hard to give up preconceptions of what things “ought to be,” and recognize things as they really are. Christopher Alexander, The Timeless Way of Building The way of things wisdom