How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
In the Eye of the Beholder An Essay from Field Notes on Science and Nature by Jonathan Kingdon Haven't you noticed?Wordless questioningOutlinesAgents of thought and experiment
Haven't you noticed? I remember my mother sitting me down at the age of about five with pencil and paper to draw an acacia tree in the yard while she busied herself with her own sketchbook. After a while she came over to see my efforts. “Splendid! But haven’t you noticed how the trunk narrows as it rises? And see how the branches flatten out sideways, not like that oleander over there, where they all go up at a steep angle. Now don’t rub that one out, just do another drawing to compare with the first one.” Looking Closely is Everything seeing
Wordless questioning The comparison of forms raises questions and drawing can be employed as a wordless questioning of form; the pencil seeks to extract from the complex whole some limited coherent pattern that our minds and eyes can grasp. The probing pencil is like the dissecting scalpel, seeking to expose relevant structures that may not be immediately obvious and are certainly hidden from the shadowy world of the camera lens. The World of the Sea
Outlines Photography teaches us that the very act of putting a line around the edge of an observed object is an artifice. Such outlines rarely appear in photographs, or, for that matter, in nature, and yet…and yet? An outline sketch that bears little relationships to the so-called objectivity of a photograph might actually transmit information to another human being more selectively, sometimes even more usefully, than a photograph. If the brain is unlike a camera in actively seeking outlines, there is the strong implication that “outline drawings” can represent, in themselves, artifacts that may correspond more closely with what the brain seeks than the charts of light-fall that photographs represent.
Agents of thought and experiment The act of drawing serves to remind us that hands are agents of thought and experiment. Photography has a great future, but no matter how much ancillary wizardry photography accumulates, it will not be in competition with “drawing” in the broadest sense of that term. There will always be a role for exploration by the hands, encumbered by no more than a piece of ocher or a stick of charcoal. Its practical utility is as a manifestation of the mind struggling with the meaning of what it encounters and what it wants to explore. thinkingdrawingunderstanding