The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
The Japanese Perspective An Essay from The Beauty of Everyday Things by Yanagi Sōetsu Generally speaking, the Western perception of art has its roots in Greece. For a long time its goal was perfection, which is particularly noticeable in Greek sculpture. This was in keeping with Western scientific thinking; there are no painters like Andrea Mantegna in the East. I am tempted to call such art ‘the art of even numbers’. In contrast to this, what the Japanese eye sought was the beauty of imperfection, which I would call ‘the art of odd numbers’. No other country has pursued the art of imperfection as eagerly as Japan. The true meaning of teaOne receives with an empty handOnly when it has ceased to be a pattern The beauty of odd numbers imperfections
The true meaning of tea There is no true deformation that does not follow the laws of necessity. In later years, when deformation came to be consciously created, when the rejection of perfection became a matter of deliberate manipulation, the true meaning of tea began to be lost. To put it in somewhat contradictory terms, true tea existed only before the advent of the tea ceremony. After the coming of tea, when deformation came to be consciously sought, common everyday beauty disappeared and unnatural manipulation began. food
One receives with an empty hand Intuition means to see immediately, directly. Considered as a form of activity, the seeing eye and the seen object are one, not two. One is embedded in the other. People who know with the intellect before seeing with the eyes cannot be said to be truly seeing. With intuition, time is not a factor. It takes place immediately, so there is no hesitation. It is instantaneous. Since there is no hesitation, intuition doesn’t harbour doubt. It is accompanied by conviction. Seeing and believing are close brothers. seeingintuition
Only when it has ceased to be a pattern Here I would like to append three lines in praise of muji: A pattern that is not a pattern is a true pattern. Create patterns until they are no longer patterns. The true pattern is a patternless pattern. When creating a pattern, one’s heart must also be muji. A pattern must be followed through until it is no longer a pattern. It is a true pattern only when it has ceased to be a pattern. zenpatterns