Oliver Reichenstein
Learning to See
An Article by Oliver ReichensteinWeb Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
The Japanese Perspective
Generally speaking, the Western perception of art has its roots in Greece. For a long time its goal was perfection, which is particularly noticeable in Greek sculpture. This was in keeping with Western scientific thinking; there are no painters like Andrea Mantegna in the East. I am tempted to call such art ‘the art of even numbers’.
In contrast to this, what the Japanese eye sought was the beauty of imperfection, which I would call ‘the art of odd numbers’. No other country has pursued the art of imperfection as eagerly as Japan.
The true meaning of tea
There is no true deformation that does not follow the laws of necessity. In later years, when deformation came to be consciously created, when the rejection of perfection became a matter of deliberate manipulation, the true meaning of tea began to be lost.
To put it in somewhat contradictory terms, true tea existed only before the advent of the tea ceremony. After the coming of tea, when deformation came to be consciously sought, common everyday beauty disappeared and unnatural manipulation began.
One receives with an empty hand
Intuition means to see immediately, directly.
Considered as a form of activity, the seeing eye and the seen object are one, not two. One is embedded in the other. People who know with the intellect before seeing with the eyes cannot be said to be truly seeing.
With intuition, time is not a factor. It takes place immediately, so there is no hesitation. It is instantaneous. Since there is no hesitation, intuition doesn’t harbour doubt. It is accompanied by conviction. Seeing and believing are close brothers.
Only when it has ceased to be a pattern
Here I would like to append three lines in praise of muji:
A pattern that is not a pattern is a true pattern.
Create patterns until they are no longer patterns.
The true pattern is a patternless pattern.When creating a pattern, one’s heart must also be muji. A pattern must be followed through until it is no longer a pattern. It is a true pattern only when it has ceased to be a pattern.