Ryan Singer
Two kinds of usability
An Article by Ryan SingerI divide usability problems into two kinds:
- Perceptual: "They couldn't figure out what to do next", "they couldn't find the feature", "they didn't know they could click that button..." etc.
- Domain-specific: "We need a way to jump back here because in their workflow this happens..."
In general, usability testing only catches type 1 perceptual problems. Because in those tests you take people out of the real world and assign them tasks. Usability testing doesn't catch domain-specific problems because they only come up in real life use.
How I Wrote Shape Up
An Article by Ryan SingerHere’s a little behind-the-scenes look at the development of our newest book, Shape Up: Stop Running in Circles and Ship Work that Matters.
Keep digging
An Article by Ryan SingerThe hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
Domain-specific vs. Domain-independent UX
An Article by Ryan SingerDomain specific UX means understanding how the supply should fit the demand considering a specific situation and use case.
On the other hand, many aspects of UX don’t require knowledge about a particular situation. They‘re based on the common constraints of human sense faculties, memory and cognition or the net of ergonomic factors around the device and the setting where it’s used. These domain independent elements of the UX are important too.
Domain independent UX should absolutely pervade the organization. It belongs to the general skill and knowledge of each supplier at their link in the chain. It’s part of learning to be a good designer, programmer, marketer, salesperson etc.
The Fidelity Curve
An Article by Ryan SingerHow do we choose which level of fidelity is appropriate for a project?
I think about it like this: The purpose of making sketches and mockups before coding is to gain confidence in what we plan to do. I’m trying to remove risk from the decision to build something by somehow “previewing” it in a cheaper form. There’s a trade-off here. The higher the fidelity of the mockup, the more confidence it gives me. But the longer it takes to create that mockup, the more time I’ve wasted on an intermediate step before building the real thing.
I like to look at that trade-off economically. Each method reduces risk by letting me preview the outcome at lower fidelity, at the cost of time spent on it. The cost/benefit of each type of mockup is going to vary depending on the fidelity of the simulation and the work involved in building the real thing.
Time-based analytics
An Article by Ryan SingerAnalytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
UI and Capability
An Article by Ryan SingerI’m very conscious of whether I am affording a feature or styling it. It’s important to distinguish because they look the same from a distance.
...Affording a capability and styling it are both important. But it’s essential to know which one you are doing at a given time. Style is a matter of taste. Capability and clarity are not. They are more objective. That person standing at the edge of the chasm cares more about accomplishing their task than the details of the decor.
What happens to user experience in a minimum viable product?
An Article by Ryan Singer"Feature complexity is like surface area and quality of execution is like height. I want a base level of quality execution across all features. Whenever I commit to building or expanding a feature, I'm committing to a baseline of effort on the user experience."
There’s a distinction to make: The set of features you choose to build is one thing. The level you choose to execute at is another. You can decide whether or not to include a feature like ‘reset password’. But if you decide to do it, you should live up to a basic standard of execution on the experience side.
Features can be different sizes with more or less complexity, but quality of experience should be constant across all features. That constant quality of experience is what gives your customers trust. It demonstrates to them that whatever you build, you build well.
What UI really is (and how UX confuses matters)
An Article by Ryan SingerPeople mix the terms UI and UX together. UX is tricky because it doesn’t refer to any one thing. Interface design, visual styling, code performance, uptime, and feature set all contribute to the user’s “experience.” Books on UX further complicate matters by including research methods and development methodologies. All of this makes the field confusing for people who want to understand the fundamentals.
That’s why I avoid teaching the term ’UX.’ It means too many things to too many different people. Instead I focus on individual skills. Once you understand the individual skills, you can assemble them into a composite system without blurring them together. For software design, the core skill among all user-facing concerns is user interface design.
Understanding Understanding
A dot went for a walk
A dot went for a walk and turned into a line.
The dot, the line, the dance, the story, and the painting had found connections. Memory became learning, learning became understanding.Learning is remembering what one is interested in. Learning, interest, and memory are the tango of understanding.
Creating a map of meaning between data and understanding is the transformation of big data into big understanding.
The dot had embraced understanding.
Understanding precedes action.
Each of us is a dot on a journey.Admitting ignorance
The most essential prerequisite to understanding is to be able to admit when you don't know something. Striving to be the dumbest person in the room.
When you don’t have to filter your inquisitiveness through a smoke screen of intellectual posturing, you can genuinely receive or listen to new information. If you are always trying to disguise your ignorance of a subject, you will be distracted from understanding it.
Information imposters
Information imposters: This is nonsense that masquerades as information because it is postured in the form of information. We automatically give a certain weight to data based on the form in which it is delivered to us. Because we don’t take the time to question this, we assume that we have received some information.
My favorite example of this is in cookbook recipes that call for you to “cook until done.” This doesn’t tell you very much. Why bother? Information imposters are fodder for administravitis.
Michaelangelo's hammer
A young man named Michelangelo stands in front of a huge granite monolith. He stands there at a time in history before the technologies that brought us the hammer and chisel have occurred. He gazes at the rock. He dreams his dream and the best that he is able to say is, What a wonderful stone you are.
…
Michaelangelo now stands in front of the same rock. Thrust into his hands are a hammer in one and a chisel in the other. He looks at his hands, at the technological tools that they hold, and gazing at the same stone, with epiphanic zeal, says I must let Moses out.
I won't get
If I don't ask, I won't get.
Talking with Clinton
When you are talking with Clinton, he is not looking over your shoulder to see who else is in the room. You can tell he is not thinking about how he is going to respond to you. He is there, present and listening.
By the way, when you scramble the letters in the word listen, it becomes a new word: silent. We’re so often wrapped up in our own self-talk, we forget to listen and learn the information in the first place…and you can’t remember or understand something you never observed.
Scales of change
To understand revolutionary change in its full complexity – not just what happened, but why it happened – we need a model that works across multiple scales, and the disciplines that traverse them.
The method
Well no, see, that’s the tricky part. I always try to come up with things that when they find out the method, the method is as interesting as the effect itself. — David Blaine
Selling your own ignorance
When you sell your expertise - and what I mean by sell is to move ahead in a corporation, or sell an idea to a publisher, or sell an ability to a client - by definition, you’re selling from a limited repertoire.
However, when you sell your ignorance to move ahead, when you sell your desire to create and explore and navigate paths to knowledge, when you sell your curiosity - you sell from a bucket with an infinitely deep bottom that represents an unlimited repertoire. And, you sell in a way that’s not intimidating, in a way that joins the explanation to the fascination that comes with understanding.
You only understand something relative to something you already understand
A good question is better than a brilliant answer
The eyes of a traveler
We’ve all heard that travel broadens the mind. But beneath this cliché lies a deep truth. Things stand out because they’re different, so we notice every detail, from street signs to mailboxes to two you pay at a restaurant. We learn a lot when we travel, not because we are any smarter on the road but because we pay such close attention. On a trip, we become our own version of Sherlock Holmes, intensely observing the environment around us. We are continuously trying to figure out a world that is foreign and new.
Too often, we go through our day-to-day life on cruise control, oblivious to huge swaths of our surroundings. To notice friction points – and therefore opportunities to do things better – it helps to see the world with fresh eyes. When you meet creative people with lots of ideas constantly bubbling to the surface, you often come away feeling that they are operating on a different frequency. And they are, most of the time. They have all their receptors on — and frequently turned up to eleven. But the fact is, we are all capable of this mode. Try to engage a beginner’s mind. For kids, everything is novel, so they ask lots of questions, and look at the world wide-eyed, soaking it all in. Everywhere they turn, they tend to think, Isn’t that interesting? rather than, I already know that.
By adopting the eyes of a traveler and a beginner’s mindset, you will notice a lot of details that you might normally have overlook. You put aside assumptions and are fully immersed in the world around you. In this receptive mode, you’re ready to start actively searching out inspiration.
Cart before the horse
It seemed to him that in pursuit of an all-purpose, all-serving health care plan, the country was designing an ocean liner before it even understood why boats float.
The What and the How
How many aspects of problem solving and design solutions are there? Many, many might answer.
But there are actually just two: What to do and how to do it.
Before anything else, before you consider how you’re going to get it done or how much you’ll have to pay for it or how you’ll get permission to do it — before anything else, you have to decide what you want. You have to decide what kind of place you want to live in, what kind of community, what kind of city.
We don’t pay enough attention to the old adage: Be careful what you wish for, because you just may get it.
Thinking with the hand
The idea of thinking with your hands is not the exclusive domain of sculptors or engineers. In healthcare, for exams, surgeons have a powerful link between the head and the hands. Of course, like all healthcare professionals, their work involves a lot of deep knowledge and understanding. But it’s not all in their brain. If you were in medical school, learning to be a surgeon, for example, would you want your professor to be someone who writes about surgery or would you rather be taught by a surgeon? Many surgeons don’t publish scholarly articles. They spent time perfecting their skill with their hands. In some ways, the relationship between surgery and the larger field of medicine is analogous to the relationship between design and the larger field of engineering. Designers — and design thinkers —often think with their hands.
A pattern of understandings
The clock has no finished design and it has been made without any careful drawings or mathematical calculations. The pieces are only made if I can hold their details in my head as I make them, without reference to any set of external measures. I do make rough sketches of some parts as a path to understanding them, but never use these during the making of the parts. The clock gradually grows through trial and error and lots of physical work with metal, but out of this has come a set of principles of making that were not clear to me before doing the clock. I have finally realized that what I am actually making is a pattern of understandings of the process of making rather than the things that are actually being made. — Richard Benson
#15
How different am I, making clock number 15, from the process of natural selection laboring under changing conditions to generate the biological constructs? That ancient evolutionary system works on the basis of trial and error repeated in huge numbers over immense spans of time, with the failures discarded and the successes retained. At times it seems to me that my clock making is quite similar, as my mind, just barely thinking, sorts through huge numbers of possibilities and discards them as failures before even trying them, so the few that are made have a pretty good chance of success. Is this foresight some form of understanding? I think not. No revelation here, just enough thinking to spur the maker on to cut some piece of metal which, once made, might fail or succeed. Yet — in either case — the thing made and its creation remains the sole root of any real understanding that takes place. The clock is crude but gets built, and even in its base simplicity teaches its maker how to understand what must be understood for something to be made. — Richard Benson
A classroom without walls
The city is education – and the architecture of education rarely has much to do with the building of schools. The city is a schoolhouse, and its ground floor is both bulletin board and library. The graffiti of the city are its window displays announcing themselves, telling about what they’re doing and why and where they’re doing it. Everything we do – if described, made clear, and made observable – is education: the Show and Tell, the city itself. It is a classroom without walls, an open university for people of all ages offering a boundless curriculum with unlimited expertise. If we can make our urban environment comprehensible and observable, we will have created classrooms with endless windows on the world.