Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
What is Folk Craft? An Essay from The Beauty of Everyday Things by Yanagi Sōetsu MingeiFeeble and uglyAn idyllic age of craftwareOur aesthetic sense has been severely impairedThe natural thing to do The Nature and Art of Workmanship
Mingei We took the word min, meaning ‘the masses’ or ‘the people’, and the word gei, meaning ‘craft’, and combined them to create mingei. Literally, the word means ‘crafts of the people’. Folk craft objects in this sense have two principal features. One is that they are things made for daily use. Second is that they are common, ordinary things. Conversely, they are neither expensive nor produced in small numbers. Their creators are not famous artists but anonymous artisans.
Feeble and ugly Thus in order to be called mingei an object must be wholesomely and honestly made for practical use. This calls for the careful selection of material, the employment of methods that are in keeping with the work to be done, and attention to detail. It is only this that produces bona fide objects that will be of practical use in life. Looking at recent works, however, what one sees is an emphasis on visual appreciation over utility and the cutting of corners in the production process, resulting in objects that can only be called feeble and ugly. detailsfunctionobjects
An idyllic age of craftware If only a few priests are faithful to their religious beliefs, the world of religion can no longer be said to exist. For the kingdom of God to appear on earth, it is necessary for faith to be widely spread among the people. Likewise, it is my belief that for an idyllic age of craftware to appear among us, it is essential that ordinary crafted objects be saved from demise.
Our aesthetic sense has been severely impaired Until now we have been taught that the right way to appreciate beauty is through visual perception. Utilitarian crafts have been looked down on as something of a lower rank. As a result, our aesthetic sense has been severely impaired owing to the fact that beauty and life are treated as separate realms of being. utility
The natural thing to do All folk artisans, regardless of their lack of academic knowledge concerning their craft, are still capable of producing works of merit. They work as if this were the natural thing to do; they create as if this were the natural thing to do; they give birth to beauty as if this were the natural thing to do. They have entered the way of salvation through unconscious faith. It is a path open to all. Until we leave the gate behindOrdinariness craft