Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
What is Folk Craft?
Mingei
We took the word min, meaning ‘the masses’ or ‘the people’, and the word gei, meaning ‘craft’, and combined them to create mingei. Literally, the word means ‘crafts of the people’.
Folk craft objects in this sense have two principal features. One is that they are things made for daily use. Second is that they are common, ordinary things. Conversely, they are neither expensive nor produced in small numbers. Their creators are not famous artists but anonymous artisans.
Feeble and ugly
Thus in order to be called mingei an object must be wholesomely and honestly made for practical use. This calls for the careful selection of material, the employment of methods that are in keeping with the work to be done, and attention to detail. It is only this that produces bona fide objects that will be of practical use in life. Looking at recent works, however, what one sees is an emphasis on visual appreciation over utility and the cutting of corners in the production process, resulting in objects that can only be called feeble and ugly.
An idyllic age of craftware
If only a few priests are faithful to their religious beliefs, the world of religion can no longer be said to exist. For the kingdom of God to appear on earth, it is necessary for faith to be widely spread among the people. Likewise, it is my belief that for an idyllic age of craftware to appear among us, it is essential that ordinary crafted objects be saved from demise.
Our aesthetic sense has been severely impaired
Until now we have been taught that the right way to appreciate beauty is through visual perception. Utilitarian crafts have been looked down on as something of a lower rank. As a result, our aesthetic sense has been severely impaired owing to the fact that beauty and life are treated as separate realms of being.
The natural thing to do
All folk artisans, regardless of their lack of academic knowledge concerning their craft, are still capable of producing works of merit. They work as if this were the natural thing to do; they create as if this were the natural thing to do; they give birth to beauty as if this were the natural thing to do. They have entered the way of salvation through unconscious faith. It is a path open to all.