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Don't think big An Article by Ralph Ammer ralphammer.com One of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results. And here is why: Your project is limited by the time and energy you have. These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution. creativity