Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Man in the Middle: The Designer A Book by C. Wright Mills www.carlosvieirareis.com The old unityDefining craftsmanshipThe central value for which they standThe star systemAs if it were an advertisement+3 More designsociety
The old unity The most fundamental splits in contemporary life occur because of the break-up of the old unity of design, production and enjoyment. life
Defining craftsmanship By craftsmanship I refer to a style of work and a way of life having the following characteristics: In craftsmanship there is no ulterior motive for work other than the product being made and the processes of its creation. In craftsmanship, plan and performance are unified, and in both, the craftsman is master of the activity and of himself in the process. The craftsman is free to begin his working according to his own plan, and during the work he is free to modify its shape and the manner of its shaping. Since he works freely, the craftsman is able to learn from his work, to develop as well as use his capacities. The craftsman’s way of livelihood determines and infuses his entire mode of living. For him there is no split of work and play, of work and culture. His work is the mainspring of his life; he does not flee from work into a separate sphere of leisure; he brings to his non-working hours the values and qualities developed and employed in his working time. craftwork
The central value for which they stand What I am suggesting to you is that designers ought to take the value of craftsmanship as the central value for which they stand; that in accordance with it they ought to do their work; and that they ought to use its norms in their social and economic and political visions of what society ought to become. designcraft
The star system The distributor is ascendant over many producers who become the rank-and-file workmen of the commercially established cultural apparatus. The star system of American culture – along with the commercial hacks – tend to kill off the chance of the cultural workman to be a worthy craftsman. work
As if it were an advertisement He designs the product itself as if it were an advertisement, for his aim and his task – acknowledged by the more forthright – is less to make better products than to make products sell better.
The Big Lie “We only give them what they want.” This is The Big Lie of mass culture and of debased art, and also it is the weak excuse for the cultural default of many designers. culture
The Fetish of human life To understand the case of America today, one must understand the economic trends and the selling mechanics of a capitalist world in which the mass production and the mass sale of goods has become The Fetish of human life, the pivot both of work and of leisure. Existing commodities must be worn out more quickly for as the market is saturated, the economy becomes increasingly dependent upon what is called replacement. It is then that obsolescence comes to be planned and the economic cycle deliberately shortened. economics
The big split The big split among designers and their frequent guilt; the enriched muddle of ideals they variously profess and the insecurity they often feel about the practice of their craft; their often great disgust and their crippling frustration. design