Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics Dan Luu, Some thoughts on writing How to write a high-engagement tweet