The Death and Life of Great American Cities A Book by Jane Jacobs www.amazon.com Dead citiesThe dishonest mask of pretended orderThe plan must anticipate all that is neededThe city's most vital organsEyes on the street+48 More 125 Best Architecture Books urbanismcities
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics Dan Luu, Some thoughts on writing How to write a high-engagement tweet