AI-driven "Design"? An Article by Jorge Arango jarango.com Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language. But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.” aidesignintentabstraction
Two types of work An Article by Jorge Arango jarango.com There are two types of work: growth work and maintenance work. Growth work involves making new things. It can be something big or small. In either case, growth work often follows a loose process. Maintenance work is different. Maintenance work involves caring for the resources and instruments that make growth work possible. This includes tools, but also body and mind. Maintenance is ultimately in service to growth. But effective growth can’t happen without maintenance. As with so many things, the ideal is a healthy balance — and it doesn’t come without struggle. organizationinformationmakingwork
Internal design teams and thought leadership An Article by Jorge Arango jarango.com The design industry is an ecosystem. External design teams provide critical functions beyond augmenting internal design resources. Thought leadership — pushing the field’s boundaries — is indeed one of them. Many practices and tools we take for granted — journey maps, personas, conceptual frameworks — were pioneered and/or popularized by ‘outies.’ Most of the field’s foundational books and blogs are by people outside ‘client’ organizations. This isn’t because internal designers aren’t as clever or dedicated as their external colleagues. (Many ‘innies’ are former ‘outies.’) It’s because internal design roles are structurally misaligned with public thought leadership. designux
Not Just a New Feature; a New Compact A Fragment by Jorge Arango jarango.com My sense is that Slack’s teams think of themselves as adding ‘features’ to a ‘product,’ instead of as stewards of a place where people work. featuresplace
On Taste The only problem with Microsoft is they just have no taste. They have absolutely no taste, and what that means is — and I don’t mean that in a small way, I mean that in a big way — in the sense that they don’t think of original ideas, and they don’t bring much culture into their product. And you say “well why is that important?” Well, you know, proportionally spaced fonts come from typesetting and beautiful books, so that’s where one gets the idea. And if it weren’t for the Mac they would never have that in their products. And so I guess I am saddened, not by Microsoft's success — I have no problem with their success. They have earned their success — I have a problem with the fact that they just make really third-rate products. Their products have no spirit to them, no spirit of enlightenment about them. They are very pedestrian. And the sad part is that most customers don’t have that spirit either. But the way that we’re going to ratchet up our species is to take the best and to spread it around to everybody so that everybody grows up with better things, and starts to understand the subtlety of these better things. And Microsoft is McDonald’s. So that’s what saddens me — not that Microsoft has won, but that Microsoft’s products don’t display more insight and more creativity. Steve Jobs, Steve Jobs: The Lost Interview The aspiration for qualityWe'll slap a little color on this piece of junkSuch an unholy allianceDo they really need it? tastequality